Founded in 1998 Sportingbet was one of the first, and remains one of the largest, online gaming companies in the world today with over 4 million customers.  Its website spans over 30 different markets, across Europe, Australia, Canada, South America and South Africa, localising each product to recognise different languages and currencies and, most importantly, offering local events to local people.

Sportingbet web site is well organized and straight forward. Wagering is easy even for beginners, while possessing many of the applications and functionality that you would normally find on other top online sportsbooks. Sportingbet does an excellent job covering an array of sporting events from all over the globe but they offer extensive coverage of US sports. The odds are average, but the US sports usually are better priced than the odds offered by other european sportsbooks, so if you are into US sports, you will like the odds offered at Sportingbet. The live betting section is great, a lot of sports are offered and not only football, so whatever sport you like, be sure to check it out.
 

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From Wimbledon to the Melbourne Cup, and the Premiership to the Moldovian Football league, Sportingbet offers an unparalleled range of sports to its customers.  Now with its market leading in-running betting feature, Sportingbet offers over 5000 betting opportunities every weekend. With a wide range of sports offerings, combined with a range of additional products including poker, casino and virtual games, Sportingbet is the online gaming retailer of choice.