Betfred is known across the UK and Ireland as the Bonus King, and one of the originators of creative multiples-wagering. After all, Betfred was the inventor of the Lucky 15 as well as the first to offer daily early price races. Additionally, they were the first bookmaker to offer single betting on football matches. Originally, Betfred were considered a standard choice for punters looking to wager on pub sports, and the tradition continues to this day. Betfred is famous for its generous odds on greyhounds, darts, snooker, excellent odds for UK football and horseracing. Special offers and bonuses have long been at the heart of Betfred’s business model and the formula that was successfully applied throughout their betting shops has been continued in similar way over internet. Therefore, if you like the idea of added value, it’s well worth signing up. One of the most popular Betfred's bet is 'Goals Galore' coupon where bettors have to select matches where both teams score. Bet of the Day is brand new, one of a kind offer, where for a brief time every single day Fred’s offering crazy value odds on a selection from a high profile event! Betfred update the website with interesting and innovative offers and bonuses every day.

Betfred has a unique console available for live betting with in-play markets on all major football, cricket and golf events. Live betting is possible on every sport which is broadcasted by the British channels. Latest addition to Betfred’s offer is mobile betting. Betfred's WAP betting service is a convenient way to bet with Betfred over your mobile phone, no matter where you are or when it is. There are no downloads required, just enter mobile.betfred.com into your phone’s browser and you can access your betting account on the move. In 1967, brothers Fred and Peter Done established their first betting shop in Salford, UK and from these humble beginnings has grown the betting empire known as Betfred. The Betfred brand is now recognized as one of the world's biggest independent bookmaker with over 750 shops in the UK, as well as an established online betting and gaming business. Betfred are also the official in-stadium and online gaming partner for Wembley Stadium. Petfre (Gibraltar) Limited is a Gibraltar based company that is responsible for operating the Betfred brand online. Licensed by the Government of Gibraltar and regulated by the Gibraltar Regulatory Authority, Petfre is committed to maintaining the core values and ethos of the Betfred brand and of Fred Done himself.